The planned EU directive prohibiting all electronic cigarettes except the weakest ones will spell doom for the flourishing Rugby electronic cigarette business. Brussels is planning to prohibit e-cigarettes containing over 4mg of nicotine from sale to the general public as anything over these levels is considered to be potentially dangerous.
Jim Lacey, who owns the Smoke no Smoke store in Rugby feels that it will have severe adverse effects on his successful company, which also owns similar stores on Regent Street, Coventry and other locations in UK and Germany. E-cigarettes are devices that satisfy users’ desire for nicotine by providing nicotine containing vapours. It helps the users to avoid the harmful health effects of smoking tobacco and also helps them to quit smoking.
Mr Lacey, who claims to be the first to launch a store dedicated to the sale of e-cigarettes said that 4mg is a very low dose of nicotine and will not satisfy the cravings of any smoker. Of five strengths of e-cigarettes presently used to get people to quit smoking, even the lowest exceeds this proposed limit.
He stated that facts show six million deaths take place annually from causes related to smoking tobacco but there is yet to be one from e-cigarettes. This is because the e-cigarettes may, at the most, result in an addiction to tobacco. E-cigarettes do not have any other known harmful effects.
According to Mr Lacey, even doctors and hospitals were directing smokers with a desire to quit smoking, to him. He had been immensely successful at helping people to quit and was very satisfied with his efforts. People thanked him for helping them to achieve a tobacco free existence which was one of their priorities.
Lacey has the support of Mark Pawsey, Rugby’s MP who has broached the subject in the House of Commons. He pointed out that this could affect the chances of many who are trying to quit smoking. While he did not confirm e-cigarettes as a healthy substitute for tobacco cigarettes, he wanted the product to be studied in depth as the e-cigarette had apparent benefits like avoiding the inhalation of tar.
Smokers who have benefited from using e-cigarettes have come out in support of Mr Lacey’s business through Facebook. They have also expressed their reservations against the EU moves. Sam Fairgrieves in her post said that after continuously smoking for 20 years, her husband Ian and she had both quit with support from Smoke No Smoke. She confirmed that both are totally tobacco free today. According to her, the opportunity to start inhaling high strengths of nicotine initially on switching to e-cigarettes and then gently reducing the strength is what makes the course successful. The smoker can quit without having to suffer any of the adverse effects of nicotine withdrawal.
She opines that if the EU goes ahead with the ban, it will only compel people to restart smoking.