Many squarely blame Big Tobacco, who are alleged to be making all out efforts to kill the fledgling industry which has the potential to challenge the monopoly enjoyed by them for many years. Big Pharma is also suspected of playing a role in raising obstacles to hamper the growth potential of e-cigarettes, as this could have a disastrous effect on its sales of their nicotine replacement products like gums and patches. The decision to regulate e-cigarettes from the year 2020, treating it as a medical product has raised mixed emotions for different interest groups.
To some the government is the real culprit, fearing a huge loss of tax revenues generated on tobacco sales. The bureaucrats in the Eurozone are accused of trying to kill the little pleasures enjoyed by the common man by trying to ensure that they conform only to healthy routines.
Joining the entire din surrounding the regulation of e-cigarettes, are a multitude of people seeking to have their voices heard and expressing their opinions on the product and its effects.
This risk has to be considered against the immense help the product has provided to addicted smokers in quitting the habit. The final decision should not end up throwing out the baby with the bath water.
The need for regulation is being projected as being necessary for ensuring that the safety and efficacy of e-cigarettes. While the possibility of unscrupulous manufacturers using harmful chemicals cannot be entirely ruled out, there is no evidence to confirm that e-cigarettes available in the market are harmful. E-cigarettes, on the contrary, help users avoid the harmful effects of tar, carbon monoxide and other toxic chemicals generated during the process of burning tobacco.
Even if regulating e-cigarettes would be beneficial to public health, one cannot but wonder at the real intentions of the government, which very recently failed to impose standardisation and non-enticing packing for tobacco cigarettes. The whole issue points towards hectic, behind the scene negotiations and activities, which are not transparent.